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If your company is to be the best it can possibly be, a smart approach is to tap into resources outside of your organization. A “community” allows you access to the best and brightest people whether they work for you or for someone else. In the near future, as small businesses increasingly focus only on their strengths and outsource everything else, they’ll benefit immensely from communities.
The power of the community
Imagine what can happen if a small business can exploit the power of a community. eCreativa has learned this itself by
several communities with hundreds of thousands of members at
LuvCube, iProceed,
MYNIPPON and LINDISIMA.
We have found that the reason why companies fail to come up with best-in-class approaches is that their current mindset does not allow them to tap into resources outside of their organizations. If a small business could build a community of all the right people — regardless of their affiliations — to achieve a specific goal, it will not only be possible to achieve that goal faster but also do it profitably. A community allows you to get the best and the brightest people whether they work for you or for someone else. At the same time, the knowledge that you collect is also shared with other community members and benefits everyone. If businesses build communities, rewards can come through recognition, financial benefits or any other reward that the members desire.
Building a community
To build a community, a small business has to do three things as follows:
- Develop a vision for the community. For instance, the foremost goal for a commercial enterprise is to have high revenue and net income, but it could be something different — for instance, using members to evaluate and/or critique your
products/services.
- The second step is to bring together the right members to the community. This is needed in order to have the necessary skill base.
- The final step is to facilitate seamless communication among the community members.
Recommended link: Knowledge
bank for entrepreneurs
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